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Published on February 26th, 2010 | by Harel Shattenstein


Modu Going On Sale In Australia And Heading To?

Modu has partnered a retailer store in Australia, Mobicity to sale the Modu device for 150$ and 50$ for the jackets.
This partnership  comes ofter the launch of Modu in 8 countries including Philippines, Brazil, India and more.
According to the Israeli newspaper Calcalist the company sales are increasing and it is estimated to hit millions of dollar.


But if you go back to the very start when Modu was everywhere on the 2008 MWC, throughout those days after the latest congress, Modu’s future is still unclear to say the least.
The Company started with a big promise and today it is selling a 2.5G device in developing countries, and as for the second generation, the CEO Dov Moran holds one device in his pocket, the reports says, but it was never shown to the public.
But there is more fundamental issue, the smartphone scene is blooming whereas feature phones are slowly going out of the picture.
That is the main problem of Modu from my point of view, the concept of one base device with the ability to change “identities”  is not working, not in a time when all mobile manufactures are building one device that does all.
I was very pleased to hear  that Modu is going to adopt Android as it OS, but as it seems Modu did not stand up to the peace.
Furthermore the world is not waiting for Modu, SK just announced a sim card that includes a OS, CPU and a gigabyte of flash storage is it sound familiar?

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Do not get me wrong Modu is not heading to the deadpool , they can still become the best low-end device out there, and some final words I still hope someone in Modu will wake up, i hope it is still not too late.


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